Do you think LOTRO will stay ahead of the curve?

Do you think Turbine's "Lord of the Rings Online" aka: "LOTRO" will hold up against the competition? In the ever evolving MMORPG multiverse, LOTRO has done pretty well for itself so far. Staying toe-to-toe with big hitters, like World of Warcraft (WoW), by the veteran US developer Blizzard entertainment, and the more resent release of Aion, brought to the forefront by one of Asia's leading developers, NCsoft, who's headquarters are located in South Korea. I am personally a big fan of the MMORPG genre, and well as a "fanboy" of Tolkien's magical world of Middle Earth. Therefore, considering my opinion to be somewhat biased, I am posting this question in an attempt to enlighten my fellow fans and I on the subject. Thanks!